{"title":"Beauty of Joseon","description":"\u003cp\u003eDiscover Beauty of Joseon — a beloved Korean skincare brand rooted in ancient Joseon Dynasty beauty secrets. From bestselling sun sticks to glow-boosting serums, each formula blends traditional herbal ingredients with modern skincare science for radiant, healthy skin.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50","title":"Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+","description":"\u003ch2\u003eSoothing Sun Protection Rooted in Korean Tradition\u003c\/h2\u003e\u003cp\u003eMeet the cult-favourite sunscreen that's taken the K-beauty world by storm. The \u003cstrong\u003eBeauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++\u003c\/strong\u003e delivers broad-spectrum sun protection in a lightweight, skin-loving formula that feels like a second skin.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPF50+ PA++++\u003c\/strong\u003e – High-level UVA \u0026amp; UVB protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice extract\u003c\/strong\u003e – Brightens and evens skin tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProbiotics\u003c\/strong\u003e – Soothes and strengthens the skin barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight \u0026amp; non-greasy\u003c\/strong\u003e – No white cast, no sticky finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50ml\u003c\/strong\u003e – Perfect for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIdeal for all skin types, especially sensitive and acne-prone skin. Wear alone or as the last step in your skincare routine before makeup.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":54505611067733,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1065\/0327\/4837\/files\/IMG_0581_5bc3d020-545e-4dd4-834b-8d4641f649ab.jpg?v=1785494197"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-1","title":"Beauty of Joseon Relief Sun: Rice+Probiotics SPF50+","description":"\u003cp\u003eMeet your new daily SPF essential. The \u003cstrong\u003eBeauty of Joseon Relief Sun: Rice+Probiotics SPF50+\u003c\/strong\u003e is a soothing, lightweight sunscreen that protects your skin while nourishing it with the power of rice and probiotics. Formulated for sensitive and everyday skin, it leaves a soft, non-greasy finish that wears beautifully under makeup or on its own.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSPF50+ broad-spectrum protection\u003c\/li\u003e\n\u003cli\u003eEnriched with rice extract and probiotics\u003c\/li\u003e\n\u003cli\u003eSoothing and calming formula\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy texture\u003c\/li\u003e\n\u003cli\u003e50ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":54506125853013,"sku":null,"price":14.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1065\/0327\/4837\/files\/IMG_0580_6eb6270f-3209-44b3-bdda-cddbcca81bf2.jpg?v=1785500156"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin","title":"Beauty of Joseon Glow Deep Serum: Rice + Alpha Arbutin","description":"\u003cp\u003eInspired by traditional Korean rice water skincare, the \u003cstrong\u003eBeauty of Joseon Glow Deep Serum\u003c\/strong\u003e combines the brightening power of Rice Extract and Alpha Arbutin to deliver a visibly radiant, even skin tone. This lightweight, fast-absorbing serum penetrates deep into the skin to fade dark spots, reduce hyperpigmentation, and restore a luminous glow — all while keeping skin deeply hydrated.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVBrightens \u0026amp; evens skin tone\u003c\/strong\u003e with Alpha Arbutin and Rice Extract\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFades dark spots\u003c\/strong\u003e and post-blemish marks over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight \u0026amp; fast-absorbing\u003c\/strong\u003e — suitable for all skin types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeeply hydrating\u003c\/strong\u003e formula for a plump, dewy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e30ml\u003c\/strong\u003e — ideal for daily AM\/PM use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGently pat a few drops onto cleansed skin before moisturiser. Suitable for all skin types, including sensitive skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":54507215552853,"sku":null,"price":13.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1065\/0327\/4837\/files\/IMG_0596_026478d8-48b4-4b10-be71-96e430156133.jpg?v=1785505771"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol","title":"Beauty of Joseon Calming Serum: Green Tea + Panthenol","description":"\u003cp\u003eMeet your skin's new calm. The \u003cstrong\u003eBeauty of Joseon Calming Serum\u003c\/strong\u003e harnesses the ancient soothing power of Green Tea — a staple of Korean skincare for centuries — combined with Panthenol (Vitamin B5) to deliver deep, lasting moisture and relief to stressed, sensitive skin. Whether your skin is reacting to the environment, a new product, or simply needs a reset, this lightweight serum wraps it in a veil of calm.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes \u0026amp; calms\u003c\/strong\u003e redness, irritation, and sensitivity with Green Tea Extract\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeeply moisturising\u003c\/strong\u003e — Panthenol (B5) locks in hydration for a plump, supple finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens the skin barrier\u003c\/strong\u003e for long-term resilience\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight, fast-absorbing\u003c\/strong\u003e formula suitable for all skin types, especially sensitive\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e30ml\u003c\/strong\u003e — ideal for daily AM\/PM use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply a few drops to cleansed skin and gently press in before moisturiser. Can be layered with other serums for enhanced results.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":54507299602773,"sku":null,"price":11.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1065\/0327\/4837\/files\/IMG_0598_209e12e1-acd3-4c87-886c-59b64bbfad17.jpg?v=1785506583"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal","title":"Beauty of Joseon Revive Eye Serum: Ginseng + Retinal","description":"\u003cp\u003eTurn back the clock on tired eyes. The \u003cstrong\u003eBeauty of Joseon Revive Eye Serum\u003c\/strong\u003e blends the age-old revitalising power of Ginseng — a cornerstone of traditional Korean beauty — with Retinal (Retinaldehyde), one of the most effective forms of Vitamin A, to visibly reduce fine lines, dark circles, and puffiness around the delicate eye area. The result? Brighter, firmer, more youthful-looking eyes with every use.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces fine lines \u0026amp; wrinkles\u003c\/strong\u003e with Retinal — a potent, fast-acting form of Vitamin A\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens dark circles\u003c\/strong\u003e and revives a fatigued eye area\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirms \u0026amp; lifts\u003c\/strong\u003e with Ginseng Extract, rich in antioxidants and skin-energising compounds\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight, fast-absorbing\u003c\/strong\u003e formula — gentle enough for the eye contour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e30ml\u003c\/strong\u003e — use morning and\/or evening after serum, before moisturiser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDispense a small amount and gently tap around the orbital bone. Suitable for all skin types. Use SPF during the day when incorporating Retinal.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":54507778539861,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1065\/0327\/4837\/files\/IMG_0602_1186df81-c802-4109-8c16-01db09d5169a.jpg?v=1785513350"},{"product_id":"beauty-of-joseon-matte-sun-stick-mugwort-camelia","title":"Beauty of Joseon Matte Sun Stick: Mugwort + Camelia","description":"\u003cp\u003eSun protection has never felt this effortless. The \u003cstrong\u003eBeauty of Joseon Matte Sun Stick\u003c\/strong\u003e combines the calming, skin-purifying power of Mugwort with the nourishing softness of Camellia Oil to deliver SPF50+ PA++++ protection in a clean, non-greasy stick format. 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